Programme PODCAST DAY ASIA 2023:
Wednesday 6 September
The last 12 months in podcasting – and were we go next
James Cridland, Editor of Podnews, looks back at the last twelve months in podcasting trends, news, and growth – and then looks forward to the kind of industry we should build for the future.
Same but different – Podcasts across Asia
Guang Jin Yeo, Singapore, gives an overview of what works and what doesn’t across different podcast markets in Japan, Korea and South East Asia.
Asian podcast listening habits
Timi Siytangco, Acast, Singapore, share results from a new report about podcast listening and trends in South East Asia.
Podcasting in India is growing and has its own logic and dynamic. Learn more from Sreeraman Thiagarajan, CEO of aawaz.com, India, about what´s working and what the prospects for the future looks like in one a huge market.
Coffee and Tea break
Common mistakes podcasters make within their first 5 years
By understanding and learning from these common mistakes, you will be better equipped to navigate the early years of the podcasting journey and set yourself up for long-term success. Mistakes include inconsistent publishing schedules, neglecting audience engagement, ineffective marketing and promotion strategies, and overlooking the importance of collaboration. With Norma Jean Belenky, Podbean, Indonesia.
USA: Telling a compelling story
In the end, it is about making a podcast that really talks to the listener´s heart. If there isn´t a good compelling story, well told, and formatted in an effective way, you can´t succeed. America has seen some amazing podcast successes and we will hear from one of them. With Gregory Warner, USA, host of the NPR podcast Rough Translation.
PODCAST MEET UP! – Network about podcast
Time for a networking discussion! We will primarily focus on podcasting this time. Each meet-up will have a moderator. Join the meet-up you are most interested in and discuss or ask your questions to the speakers and others interested in the same topic.
Podcast monetisation – how to make money
The most urgent strategic question for many podcasters is how to make a business out of it. Here you will get an understanding of the options and the steps you need to take to make your podcast a successful business. With Kym Treasure, Audacia Audio, Singapore, Raven Lim, podcast producer, Singapore and Timi Siytangco, Acast.
The fight for ears: New listening data highlights the pivot on podcast
Podcast audiences are highly engaged and loyal, but what exactly are listeners looking for? What content topics do they want to hear about, where and for how long are they listening, and what are they doing when they pop in those ear buds? Kellie Riordan, Deadset Studios, Australia, will unpack new exclusive Australian research on habits, preferences, and profiles.
A better Podcast Tracker
Richard Palmer, Triton Digital and Jo Dick, CRA, Australia announce some new features for the podcast measurement system in Australia.
Podcasting is not just audio anymore
With the introduction of Podcasts into Youtube and video into Spotify, how important is video as an extension of podcasting? With Mae Miryam Thomas, Maed in India and Shirley D´Costa, Culfie Collective, India.
KJ – A Malaysian pod success
Meet “KJ”. The unusual and disruptive story about how the 3 times minister Khairy Jamaluddin became a radio icon and number one podcaster in the country. His own podcast show, Keluar Sekejap, where he extensively discuss Malaysian politics and global affairs, has become the number one podcast show in Malaysia.
Coffee and Tea break
Best of the best podcasts: Asian success shows
Meet successful Asian podcast producers present their stories – what made it a success, what can we learn from each other? Two winners of the Radioinfo Asia Podcast Awards will present their podcasts: Shoko Plambeck, producer of “The Evaporated”, Campside Media, Japan, and Tan Li Yi, producer of “The Reading Room”, SPH Singapore.
Additional winners of the Podcast Awards will be announced!
What’s Next for Podcasting?
We are looking for the next developments and trends in podcasting, internationally and specifically in Asia. How will listening trends, business models and technical developments reshape the podcast landscape? With James Cridland, Australia, Ron Beationg, Philippines, Raven Lim, Singapore, Sreeraman Thiagarajan, India and Gregory Warner, USA.
25 ideas in 25 minutes
A packed session full of ideas. A selection of great speakers from across the conference will provide plenty of quick-fire and practical ideas, meaning you will go away from this session with lots of thoughts and inspiration to bring back to your radio station!